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Black and White Logo

Letterhead

"Comfy Clothes" Mission Statement

"Comfy Clothes" is a company that needs no explanations. Sweatpants, pajamas, ball shorts, sweatpants, and ESPECIALLY sweatpants. Did I mention sweatpants? This brand can be found at stores like JCPenny's, Macy's, Kohl's, Boscov's, and basically anywhere your grandma shops for presents. Adding sweatpants to the logo makes not only the viewer "Comfy", but also the logo itself. "Comfy Clothes" has a goal of being the most popular generic clothing brand that any department store can afford. Cost. Comfort. "Comfy Clothes".

Weird Me

"The Mystery Box" Response

To start off, I do not need to ride the high horse of J.J. Abrams('nuff said). With his own take on the Ted Talks, he opens up the audience's eyes; like what most inspirational figures do. Spoiler Alert: The mystery is box is J.J. Abram's grandfather and also us in a sense. That is a great lesson in the fact that an ideal object is not the object. The actual ideal object is the viewer. Another thing I noticed with anyone who works with video, is that they live on the ideology: "you do not need the best to make something great." I say this now and will further agree with this along with my creative journey. As whole J.J. Abrams does not present anything new, however, he does show clear examples up to the imagination. Ted Talks are great and I hope to view more.

"20 Rules" Response

The article 20 Design Rules You Should Never Break, written by Mary Stribley, was very informative. When reading I changed rules to guidelines because if I were to follow all of them, I would not be able to design anything. Words like color discord, widows, and orphans are now a part of my design vocabulary. What took me away is when the article said, "there are no rules."(Stribley,1) However, it made sense coming from a design standpoint. My hopes is that there are more "rules" I have not discovered yet.

Movie Poster

My Favorite Movie Poster

Here is my favorite movie poster for this week. Most of my liking to this piece has to do with nostalgia and bias. Back when I was a kid, I loved the Spider-man movies to death(even this one). For what it's worth, it completely represents the theme of the movie or the plot. Spider-man is having an inner and outside conflict with himself. "The great battle lies within." says it all. Not too mention, the branding font for the quote and the logo are trademark Spider-man designs. Also, the poster makes me believe this would absolutely take place in the movie. My only complaint is that Spider-man should not be holding black web because he is not in the black suit. Maybe it was a design error? Ignore the quality of the actual movie and just appreciate the quality of a nice poster.